Go from idea to launch in 90-days so you can increase your income and get back to your real work: helping people

Spend less time selling and more time serving with a soul-centered launch strategy

Join the 2020 waitlist

If you're like many of my students...

  • You've taken DIY marketing courses, maybe even offered a high-end program or course, but the results were...meh, and you're not sure what to do next to increase your income and impact
  • You care deeply about supporting your community and offering accessible resources, but are burning yourself out serving without making the sales you need to thrive
  • You talk about your work on social media, but even though you're getting those likes, they aren't turning into regular sales, and you're worried about where the next dollar will come from

Design a launch style that fits your lifestyle so you can make more money and help more people WITHOUT slimy bro marketing tactics and burnout

I know you care about people. That's why you started your business in the first place. You give a lot of yourself to your community, but somehow don't ever have enough in the bank to move from survival mode to thriving.

There is another way. You can create immense value for your entire audience AND make more money. You can finally act on that big dream AND help more people.

The solution? Launching.

The Launch Incubator is a three-month small group program where you will learn how to harness your inherent generosity to actually increase sales from a place of service.

You will have the full support of a community of peers launching alongside you, and of someone who has broken out of the burnout cycle and spent years helping soul-centered entrepreneurs to do the same.

(That someone is me. I'm Sarah. Nice to meet you!)


The Launch Incubator is Your Call To Action

How would it feel to know that you’re making an impact in the world because your bank account reflects the number of people you’re helping? Those $5k+ and more months coming with ease?

Would you like to finally take that big idea of yours and bring it into reality in just 90 days? Learning to move through perfectionism and into action so you can reach the people who need your help? 

Are you ready to step fully into your role as the creator of your finanical destiny by selling soulfully and with service? Harnessing the power of launching to merge your desire for accessibility with your dreams of thriving?

The Launch Incubator is a three-month small group program with a maximum of 10 business owners that will guide you will identify and attract your ideal clients, craft an irresistible offer that they are thrilled to invest in, and then launch the thing, bringing you the income and creating the impact you're meant for!

Before this program, launching felt super confusing and kind of impossible. I had so many ideas I didn't know where to start, I had a wobbly mindset, and I didn't know how to sort out 'all the things' so they made sense for my offering. Sarah's approach with her step-by-step framework and her mindset coaching was so incredibly do-able that I plan to always use this process with every new launch I create. She has tons of business knowledge, and is that sort of tough love coach that knows what to say in order for you to come to that feeling of trust within yourself. I really always felt like she was in my corner 100%. Launches can feel intense for me and I seriously had *so much fun* during the process. I never knew I could love my business this much. Such a game changer. 

 - Eliza Ceci, coach and flower essence practitioner who brought three new one-on-one clients into her coaching program through the Incubator

The Launch Incubator Experience

Month 1: The Offer

We'll start by clarifying the WHAT and the WHO. What are you making, who is it for, and how will it change their lives? Without a solid offer, your launch will fall flat! You'll receive support with copywriting, pricing, and shaping your product, service, or course so that you'll be ready to launch.

Month 2: The Pathway

HOW will you find the people who need your product or service? By building a robust pathway that primes your audience and develops new leads—all while centering your brand voice and developing a holistic selling style. You'll receive support with organic and paid lead generation, conversion-focused content marketing, and that pesky fear of being seen.

Month 3: The Launch

DO THE THING. The Incubator concludes with your launch! You will plan and execute a launch that aligns with your values and your skills, culminating with an offer to your audience so they can invest in their future with you. You'll receive support with launch development, overcoming sales mindset issues (if you're afraid to sell because you think you'll "bother people" or that folks will judge you, this is FOR YOU), and analyzing the results.

Your intimate small-group Launch Incubator includes:

  • Six 60-minute group coaching calls over three months on Zoom video with Sarah and your launching peers


  • Unlimited WhatsApp messenger texts and voice messages for the duration of your program in an inimate group chat so yo can get quick feedback on strategy, and squash the natural fear and self-doubt responses so they don’t sabotage your progress 


  • Lifetime access to exclusive Launch Incubator core content that will support you in this and future launches


  • Copy review for sales pages, email sequences, landing pages, and ads


  • Facebook and Instagram ad strategy and success measurement support (if acronyms like CTR % link and EPL don't ring a bell, you NEED this)


  • A space where your vision for your future is held above your perceived limits. Read: I will love you and care for you, but I will not be your friend. My job is to be the one person in your life who KNOWS that you can achieve anything, and to hold you to that standard.


You can keep doing what you're doing, trying to piece together strategy from freebies and one-size-fits-all DIY marketing courses, but your results will stay the same.

You can hire a team of consultants, ads managers, and copywriters, which will set you back at least $10,000, and you won't learn how to do this for yourself, leaving you dependent on paying the experts.

You could invest in one-on-one coaching, but it's expensive (private coaching with me starts at $4,000) and you miss out on the feedback and support that comes from being part of a community of like-minded business owners.

The Launch Incubator, with customized strategy and support, is designed to take you from idea to profitable launch in 90 days for only $1297, or four monthly payments of $327.

I know your work and impact that, when launched properly, it can have on the folks who need you is worth it. Are you ready to believe in that, too?

Are you ready to attract your ideal clients in alignment with your values? It's time to launch!

"I didn't think I had the money to work with Sarah at this juncture in my business, but after a discovery call with her, I knew I absolutely could not afford NOT to. Working with Sarah is one of the best investments I have made in my business, and in myself. If you don't want things to change in your life and your business, do not work with Sarah. If you're ready to change the world, book that call, and get ready to fully step into your magic."

 - Fanny Priest, yoga therapist and coach

The Launch Incubator is Only For...

  • folks who are ready to take massive action. If you’re not interested in trying new things and expanding what is possible in your life, this is not the program for you. Also, ya know, this not a “get rich quick” kind of thing. You have to actually do the work.  


  • folks who are ready to release outdated programming and limited beliefs. Yes, this directly affects your success. Your beliefs about business, money, and service ALL influence your income and impact.  


  • folks who are ready to invest. Choosing to join the Launch Incubator is an investment in your future and in those you want to help. If you’re feeling stretched by the investment, that’s good: it’ll help you to hold yourself accountable to the person you are becoming and the business you are creating. And what is it compared to the revenue you stand to lose by NOT learning to launch in a sustainable and supportive way? But if it causes panic, this may not be the offer for you at this time, and there will be other ways for us to work together in the future.

"Choosing Sarah as my mentor was the of the best decisions I’ve ever made. Sarah goes above and beyond for her students. If you are looking for a mentor, please check out Sarah’s program. It will be one of the best investments you’ve ever made. I highly recommend all of her work."  

-Kat Hall, astrologer who launched her first course in the Incubator and had a 30% conversion rate!

"Sarah helped me put together and launch my three-month one-on-one healing program in literally just a couple of sessions. Sarah made it feel so EASY! I launched and got my first few clients for it, who were exactly the people I wanted to work with & knew I could help."

- Eryn Johnson, healer and tarot reader

Questions? Answered!

  • What if I'm new to business; will the Launch Incubator work for me?


Oh yes it will! If you're just starting, you can bypass months or even years of challenges by joining the Launch Incubator and learning how to sell from a place of service rather than fear.

  • I've launched before; why is your method any different?


Most folks who launch have been taught that all you need to do is put an offer out to a warm audience and the sales will come rolling in. If you've launched that way before you've likely discovered the sad truth: it doesn't work. Fortuntely, there are specific steps and processes that will lead your audience through an experience that makes them excited to invest, and that's exactly what I teach in the Incubator.

  • I'm afraid my work just isn't good enough for folks to want to buy; if it were any good they would already be flooding me with sales, right? Can the Incubator help me?


This is a common misconception with soul-centered entrepreneurs. Your WORK is awesome. But without a bangin' offer and sales strategy, even the folks who would be ideal customers won't know that they need what you're making. The Incubator will guide you step-by-step to create an offer than actually converts into sales, and helps your ideal customers know that their next step is to invest with you.

  • I make a physical product; is the Incubator right for me?


Maybe! If you want to sell online or leverage online marketing for your sales, the Incubator can be a great tool to learn to launch your physical product. Fill out an application and we'll talk!

Launch your offers so you can get back to serving your customers and living a life you love.

Meet Your Guide

Sarah M. Chappell is a tarot mentor and holistic business coach on a mission to help folks craft lives of self-care and service.  

A decade of addiction and a lifetime of anxiety and depression led Sarah to discover tarot as a tool for self-care. Embracing a spiritual practice cracked open massive shifts in her experience of the world, and underpins all of the work she offers today.  

Sarah has over a decade of sales, marketing, and communications experience working with companies such as Condé Nast, Time Inc., Skurnik Wines & Spirits, Beverage Media, and more.  

In the past several years, she has turned her focus to small businesses, and is delighted to have supported hundreds of herbalists, astrologers, artists, tarot readers, therapists, acupuncturists, witches, healers, social workers, makers, and more through her courses, coaching, mentorship, and private practice.  

Sarah has been featured on USA Today, Well+Good, Healthline, The Temper, and Brit+Co, amongst others, and is the host of the iTunes Top 20 Spirituality podcast So You Wanna Be A Witch.  

When not offering what has been called “*so* good and *so* ouchie” transformational support to her students and clients, Sarah hangs out with her dog and partner, tries to remember she loves knitting so she’ll actually do it, and reads. A lot.